Spruts Nuts just launched a complete rebrand. I was excited to work closely with them to create an identity and packaging that reflected the quality of the product inside. To replace their typeset logo, I hand-lettered a custom logo for them for a handcrafted look—not slick and machined—to reflect their approach to creating their small-batch, sprouted nuts.
Sketching and Concepting
To get to the digital mockup stage above, the process starts with lots of pencil sketching. Here are just a few pages of the exploration done for lettering, icons and patterns.
Patterns were developed for each nut mix using gorgeous colors, but the labels for each product are kept monochromatic and simple, placed off center to show off the product.
With the assets I created, they rebuilt their website on their own and it looks totally on-brand. (www.sprutsnuts.com) They printed their labels themselves, too! The system was also developed with growth of their product line in mind.